Technical SEO

Our Technical SEO Practice

We make sure a website meets the technical requirements of search engines which is crucial for success. This includes everything from increasing the page load speed and making sure pages are mobile-friendly, to compressing static files and fixing JavaScript runtime errors to ensure that a website stays on top of search engine rankings.

We don’t optimize content for search engines or build backlinks.

When it comes to SEO, many businesses focus on short-term tactics like keywording and link building. Instead of optimizing content for search engines, we believe you should focus on creating high-quality content that is valuable to your readers. And while backlinks can certainly help increase visibility, we believe you should prioritize building relationships with other industry experts and thought leaders in order to earn natural and relevant links. By investing in long-term strategies rather than quick fixes, you will provide your audience with the best possible experience. Plus, this approach has proven successful for our website's organic search rankings. At the end of the day, it's about creating a valuable resource for our audience rather than manipulating algorithms for temporary gains. Like we said, we don’t optimize content for search engines or build backlinks but if you need a referral to on or off-page SEO specialists, let us know.

Speed load speed

One of the most important steps in improving website performance is to test and monitor its current speed. Many reporting dashboards, such as Google Analytics, have built-in performance reporting that can highlight problem areas such as slow server response times or large image files. From there, developers can take steps to address these issues - for example, using a CDN to offload content to servers closer to the user's location, or compressing and combining CSS and JavaScript files. Reducing external scripts and enabling browser caching can also help improve website load times. By taking the time to regularly test and optimize their website's speed, developers can ensure a faster and more enjoyable experience for their users.

Mobile Friendly Pages

More and more people are using mobile devices to access the internet, which means it's crucial for businesses to have a mobile-friendly website. Thankfully, optimizing for mobile not only improves the user experience for those accessing your site from a phone or tablet, but it can also improve your search engine optimization (SEO) efforts. This is because search engines prioritize sites that offer a seamless mobile experience, and ignoring this crucial element could result in lost traffic and potential customers. By ensuring your website has a responsive design and creating content that is optimized for mobile viewing, you can greatly enhance your SEO strategy and drive more traffic to your site. It's just one more way that prioritizing the user's experience can pay off in the long run.

Content delivery network

When it comes to website optimization, the speed at which users can access your content is vital. This is where a Content Delivery Network (CDN) comes in. By storing cached versions of your websites on servers located around the world, a CDN allows for faster loading times and improved user experience. And as we all know, better user experience leads to higher search engine rankings. In addition to generating more traffic, a CDN can also improve security and protect against potential cyber attacks. So not only will implementing a CDN enhance your SEO efforts, it can also provide peace of mind for both you and your visitors. Overall, using a CDN is a smart move for any website looking to boost its search engine presence.

Static File Compression (enable GZIP compression to load content faster)

Did you know that website loading speed is a key factor in search engine rankings? By enabling GZIP compression for your static files, you can not only improve the user experience for your website visitors, but also boost your site's SEO. How does it work? GZIP compresses certain types of files, such as HTML and CSS, making them smaller and therefore faster to load on a browser. This technology has been around for a while and is used by most major websites - so why not follow suit and give your site's performance a boost? Not sure how to enable GZIP compression? Don't worry - there are plenty of easy-to-use tools and tutorials available online. Take control of your website's speed and see the benefits in improved search engine rankings and happier visitors.

Page Caching (js and css minimization)

If you want your website to rank well in search engines, it's important to consider page caching. By minimizing and combining javascript and CSS files, you can improve the speed of your website's load time. This not only provides a better user experience, it also signals to search engines that your website is high-quality and worthy of a higher ranking. Page caching can also reduce server load, leading to improved stability and decreased downtime. Whether you manage your own website or have a web developer handle it for you, implementing page caching is an easy way to boost your search engine rankings and improve overall performance.

Yoast SEO or All in One SEO Plugin setup and configuration

When it comes to optimizing your website for search engines, there are a variety of plugins available to help with the process. Two popular options are Yoast SEO and All in One SEO Plugin. Both offer features such as customizable titles and meta descriptions, XML sitemaps, and support for schema markup. However, Yoast SEO offers additional functionality with its readability analysis and cornerstone content feature. It also has a built-in tool to generate social media share images. On the other hand, All in One SEO Plugin offers integration with WooCommerce to optimize product pages and support for multiple languages. Ultimately, both plugins can be useful tools for improving your site's SEO, but it may be worth considering which features best fit your needs before making a decision.

Sitemap.xml (proper updating timing)

When it comes to optimizing a website for search engines, many people focus on keywords and content structure. However, another important factor is the organization of the website itself. This is where sitemaps come in. A sitemap gives search engines a clear outline of your website's hierarchy and helps them crawl it more efficiently. This allows them to index all of your pages, boosting your visibility in search results. Additionally, a sitemap can improve the user experience by helping visitors navigate your website easily. In short, creating and regularly updating a sitemap can have positive impacts on both SEO and usability. So make sure to add this vital step to your website's optimization strategy.

Javascript Runtime Errors (anything delaying page from loading)

When a web page is loading, it often relies on Javascript code to run certain elements or functions. However, sometimes this code can encounter an error that stops it from running properly. These errors, known as runtime errors, can delay the loading of the page or prevent certain features from functioning correctly. Runtime errors can be caused by a number of factors, including syntax mistakes in the code and attempting to access a variable that does not exist. Fortunately, there are ways to identify and troubleshoot these errors. The console in web browsers often displays relevant error messages, and developers can use debugging tools to pinpoint the specific issue and make necessary changes to the code. Resolving runtime errors helps ensure smooth functionality for websites and provides a better experience for users.

Google Search Console

If you have a website, knowing how to use Google Search Console is a must for anyone serious about their search engine optimization strategy. Search Console allows you to monitor and improve your site's visibility in Google search results. It gives you insights into the number of clicks and impressions your pages are receiving, as well as the average click-through rate and average position in search results. It also alerts you to any crawling or indexing errors, potential security issues, and gives you the ability to submit a sitemap. By taking advantage of all these features, you can make sure that your website is performing its best in terms of SEO. And the best part? Search Console is completely free to use. So if you haven't already, go ahead and set up your account today. Your site's search engine success will thank you.

Setup and optimization of acceleration Plug-ins like WP Rocket or NitroPack

When it comes to website performance, every second counts. Slow loading pages can lead to lost visitors and decreased conversions. One easy way to improve speed is setting up an acceleration plug-in such as WP Rocket or NitroPack. While both offer a variety of optimization options, setting them up properly is key in achieving maximum results. This often includes minifying and concatenating CSS and JavaScript files, enabling browser caching, and lazy loading images. Additionally, for even better performance, it's crucial to regularly perform maintenance on the plug-in by clearing cached files and running speed tests to monitor improvements. Proper setup and ongoing optimization of acceleration plug-ins can significantly enhance the speed of a website and its overall success.

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